Strategic positioning
A long-term growth platform for Kubota dealerships.
A long-term growth platform for Kubota dealerships.
Becoming the local dealer of choice through superior customer service, parts availability, service responsiveness, rental solutions and digital convenience.
Becoming the local dealer of choice through superior customer service, parts availability, service responsiveness, rental solutions and digital convenience.
Core strategy
Our dealerships
01
Mission
To build the premier Kubota dealership network through the strategic acquisition of high-performing dealers in and around the top 35 Metropolitan Statistical Areas across the Eastern and Midwestern United States, while becoming the local dealer of choice through exceptional customer service, parts availability, responsive service, rental solutions, and digital convenience.
To build the premier Kubota dealership network through the strategic acquisition of high-performing dealers in and around the top 35 Metropolitan Statistical Areas across the Eastern and Midwestern United States, while becoming the local dealer of choice through exceptional customer service, parts availability, responsive service, rental solutions, and digital convenience.
02
Vision
Big enough to deliver a superior customer experience. Local enough to know our customers.
Big enough to deliver a superior customer experience. Local enough to know our customers.
Green Hills isn't simply trying to become a larger Kubota dealer group. The opportunity is to create a different operating model for a Kubota dealership — one that combines the relationships and local presence of an independent dealer with the technology, inventory, resources and scale of a national organization.
Green Hills isn’t simply trying to become a larger Kubota dealer group. The opportunity is to create a different operating model for a Kubota dealership — one that combines the relationships and local presence of an independent dealer with the technology, inventory, resources and scale of a national organization.
03
Core strategy
Core strategy.
Core strategy.
01
01
MSA-focused expansion
MSA-focused expansion
Acquire or partner with strong Kubota dealerships in and around the top 35 Eastern and Mid-Western U.S. metropolitan markets.
Acquire or partner with strong Kubota dealerships in and around the top 35 Eastern and Mid-Western U.S. metropolitan markets.
02
02
Dealer density
Dealer density
Build a local network or pod — 2 to 4 store group — around the MSA, where locations complement one another geographically rather than operating as isolated dealerships.
Build a local network or pod — 2 to 4 store group — around the MSA, where locations complement one another geographically rather than operating as isolated dealerships.
03
03
Customer experience differentiation
Customer experience differentiation
Make Green Hills the easiest dealer to do business with.
Make Green Hills the easiest dealer to do business with.
04
04
Parts availability
Parts availability
Develop deeper inventory and centralized stocking strategies to dramatically improve fill rates and reduce customer downtime.
Develop deeper inventory and centralized stocking strategies to dramatically improve fill rates and reduce customer downtime.
05
05
Remote service
Remote service
Leverage technology, mobile technicians and diagnostics to reduce service response times.
Leverage technology, mobile technicians and diagnostics to reduce service response times.
06
06
Rental
Rental
Establish rental as a strategic customer-acquisition channel while creating an additional revenue stream.
Establish rental as a strategic customer-acquisition channel while creating an additional revenue stream.
07
07
Online parts platform
Online parts platform
Build a best-in-class e-commerce experience for Kubota parts, allowing customers to identify, purchase and receive parts quickly and conveniently.
Build a best-in-class e-commerce experience for Kubota parts, allowing customers to identify, purchase and receive parts quickly and conveniently.
08
08
Scale advantages
Scale advantages
Centralize functions such as purchasing, marketing, technology, finance, HR, inventory management and digital commerce while maintaining strong local relationships.
Centralize functions such as purchasing, marketing, technology, finance, HR, inventory management and digital commerce while maintaining strong local relationships.
04
What we bring
What Green Hills Equipment will bring.
What Green Hills Equipment will bring.
For the stores
For the stores
Marketing support and digital presence
Marketing support and digital presence
Trade values and inventory management
Trade values and inventory management
Rental fleet strategy and growth
Rental fleet strategy and growth
Parts availability in-store and online
Parts availability in-store and online
Telematics and remote service programs
Telematics and remote service programs
Facility investment and infrastructure
Facility investment and infrastructure
Behind the scenes
Behind the scenes
Centralized finance and accounting
Centralized finance and accounting
HR, payroll and benefits administration
HR, payroll and benefits administration
IT infrastructure and systems support
IT infrastructure and systems support
Power BI performance reporting
Power BI performance reporting
Compliance and regulatory support
Compliance and regulatory support
Group purchasing leverage
Group purchasing leverage
05
Dealerships
Our dealerships.
Our dealerships.
Burke Equipment Company
Newark · Felton · Delmar, DE
Newark · Felton · Delmar, DE
Sales, parts, service and rentals across Delaware.
Sales, parts, service and rentals across Delaware.
Sales, parts, service and rentals across Delaware.
Beverage Tractor & Equipment
Blacksburg · Danville · Orange · Stuarts Draft, VA
Blacksburg · Danville · Orange · Stuarts Draft, VA
Serving central and southwest Virginia.
Serving central and southwest Virginia.
Serving central and southwest Virginia.
Platform announcement
September 2025
September 2025
Green Hills Partners and River City Enterprises launch Green Hills Equipment, anchored by Burke Equipment and Beverage Tractor.
Green Hills Partners and River City Enterprises launch Green Hills Equipment, anchored by Burke Equipment and Beverage Tractor.
06
Contact
Considering the sale of your dealership?
Would you like to discuss the sale of your dealership with us? Fill out the form below, and we’ll be in touch.
Considering the sale of your dealership?
Would you like to discuss the sale of your dealership with us? Fill out the form below, and we’ll be in touch.
Dan Bratt
Send us a note
Tell us a little about your dealership.
Anything about a dealership stays between you and us.
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Goes to a monitored Green Hills Equipment inbox. Looking for parts, service or a machine? Your local dealer will get you there faster — Burke in Delaware, Beverage Tractor in Virginia.
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